About percy

About percy

Brand designer and creative art director based in London.

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Percy Jackson
Percy Jackson

(01)

/HOW I THINK

Design That Works Hard

Good design isn't just about looking right it's about working right. Every project starts with understanding your brand, your audience, and your goals. Then I build systems around that. Clean, strategic, and built to last.

(01)

/HOW I THINK

Design That Works Hard

Good design isn't just about looking right it's about working right. Every project starts with understanding your brand, your audience, and your goals. Then I build systems around that. Clean, strategic, and built to last.

(01)

/HOW I THINK

Design That Works Hard

Good design isn't just about looking right it's about working right. Every project starts with understanding your brand, your audience, and your goals. Then I build systems around that. Clean, strategic, and built to last.

(02)

/HOW I STARTED

From Buildings to Brands

Started out studying architecture at UCL. Got obsessed with how brands looked and felt inside those spaces more than the buildings themselves. Designed a logo for a friend's café that one small project changed everything. Left uni. Learned design properly. Joined a studio in Shoreditch. Twelve years later still doing the same thing, just a lot better at it.

(02)

/HOW I STARTED

From Buildings to Brands

Started out studying architecture at UCL. Got obsessed with how brands looked and felt inside those spaces more than the buildings themselves. Designed a logo for a friend's café that one small project changed everything. Left uni. Learned design properly. Joined a studio in Shoreditch. Twelve years later still doing the same thing, just a lot better at it.

(02)

/HOW I STARTED

From Buildings to Brands

Started out studying architecture at UCL. Got obsessed with how brands looked and felt inside those spaces more than the buildings themselves. Designed a logo for a friend's café that one small project changed everything. Left uni. Learned design properly. Joined a studio in Shoreditch. Twelve years later still doing the same thing, just a lot better at it.

(03)

/OUTSIDE WORK

What Keeps Me Inspired

When I'm not designing, I'm walking through London looking at buildings, visiting galleries, or picking apart why some brands just feel right. Good taste doesn't come from a screen it comes from paying attention to the world around you.

(03)

/OUTSIDE WORK

What Keeps Me Inspired

When I'm not designing, I'm walking through London looking at buildings, visiting galleries, or picking apart why some brands just feel right. Good taste doesn't come from a screen it comes from paying attention to the world around you.

(03)

/OUTSIDE WORK

What Keeps Me Inspired

When I'm not designing, I'm walking through London looking at buildings, visiting galleries, or picking apart why some brands just feel right. Good taste doesn't come from a screen it comes from paying attention to the world around you.

my experience

my experience

Freelance

2019 — now

Brand designer & Creative art director

Strategic visual frameworks built to last. Logo, typography, color architecture, and brand guidelines that give your brand an unshakeable foundation.

Axionizy

2016 — 2019

Senior brand designer

Led identity projects for Axenly, WeTransfer, and V&A Museum across digital and print ecosystems.

Katrexy

2014 — 2016

Mid-weight designer

Delivered brand identity projects across F&B, technology, and retail sectors globally.

Plysero

2012 — 2014

Junior designer

Supported brand development for startups through collateral, social assets, and guideline systems.

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