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WILDER COLLECTIVE
A rugged yet refined brand system for an outdoor lifestyle brand rooted in mindful adventure.
OUTDOOR
LIFESTYLE
STRATEGY
Year : 2023
Client : Outdoor Lifestyle Brand
Overview
An outdoor brand needed to inspire sustainable exploration while standing apart from generic competitors. Built a "mindful adventure" narrative with vintage-inspired aesthetics, topographic patterns, and an identity system that speaks directly to conscious explorers.
Scope
Brand Strategy & Positioning, Logo & Visual Identity, Campaign Art Direction, Product Design (Patches, Apparel), Brand Guidelines.
Tools used
Figma, Adobe Illustrator, Lightroom.
Timeline
14 weeks
